Training for Opticians

Client: Indipendent Opticians – Eyewear Brand Managers – Store Managers

Speech design: Morena Nerri
Trainers: Ivano Messinese & Morena Nerri

2016 –  The New Opticians, FROM LOCAL TO SOCIAL – a guide for Eyewear Brands

2015 – From the Digital World to the real Customers: Facebook Business Page Management for Opticians

2014 – From Brand Awareness to Brand Advocacy: the new Marketing Era for Opticians

2013 – OTTICA AMICA LAB – Methods and Techniques for combining the hard and soft selling at the Optic Shop

2013 – BRAINSTORMING to define the Brand Identity of Ottica Amica

2013 – What’s the real need of the Optic shop client and how to deal with it

2012 – First Speech about the New Advertising Concepts during the annual meeting of Ottica Amica, a GPO for opticians