BRICO OK – Video Tutorial

Client. BRICO OK
Skills. Shooting Video – Illustration –  Art Direction

Creative team
Art Director: Morena Nerri
Photographer: Ivano Messinese
Illustrator: Morena Nerri
Visual Merchandiser: Fenice Vision

THE BRIEF

BRICO OK  is an Italian Large Scale Retail Trade. We were called to realize a video tutorial to explain the best practices to sell more products using an innovative set up designed by Fenice Vision.

THE SOLUTION

SHOOTING AND STORYTELLING We decided to use the Stop Motion Technique to tell the experience of a young girl at her first approach to the renewal of her first home. Our storytelling has been thought as a sort of sliding doors situation where in the first part the young girl gave up because of the mess plus her inexperience, in the second time she found everything she needs in one, well arranged, aisle.

EXCLUSIVE ILLUSTRATIONS Morena Nerri created several exclusive illustrations assembled as Bricolage pieces and fully integrated with the Stop Motion video

See the VIDEO